Date: February 2011 | Agency: Version-X Design

One of our existing clients at Version-X, I.C.O.N. Products, asked us to create a sub-brand for their new “India” line of products. The packaging needed to feel like part of the I.C.O.N. family, but the visuals and branding for the new products would have a look and feel of their own. The brochure focuses on the warmth and texture of the country of India. Rich reds, browns and gold are showcased throughout the book and a 5th color gold adds an extra pop of reflection. The gold is woven in subtly throughout to give the effect of a vintage piece where old gold leafing has been rubbed away over the years. The book is graphic, warm and classic.