Date: December 2010 | Agency: Version-X Design

As part of this new U.S. launch and branding effort, an all new catalog needed to be created to showcase all of the products that I.C.O.N. offers. The cover is a double-thick uncoated black stock with geometric bottle shapes printed in metallic silver outlines and gloss varnish fills. The company logo is printed in metallic silver and embossed into the thick paper. Inside the covers, rich photographs are printed in matching silver ink to draw the reader in. The guts of the book are satin coated with gloss UV on select areas to make products pop and shine. The book is sharp, geometric and colorful.