Date: April 2011 | Agency: Version-X Design | Role: Design

Each year, I.C.O.N. puts out a magazine to launch their new products and styles for the coming seasons. Every issue has a different theme with its own visual style. For the 2011 issue, we focused on color and movement. The photography featured models interacting with splashes of bright paint. Spot gloss UV was applied over the paint areas to make it look wet and glossy. The photos leap right off of the page.

The 2010 issue focused on “A New Dimension” and to help push the boundaries of dimension, we applied 3D effects to the photography. Custom-made 3D glasses were included with each issue to make the visuals jump out at the viewer.