Date: March 2011 | Agency: Version-X Design

In addition to professional hair care products, I.C.O.N. also offers an extensive training and education program across the globe. The trainers and educators were in need of a book to explain the different course and seminar offerings. This book features a slightly vintage look, which is contrasted by modern, fashion-forward photography. The cover is printed on Neenah Paper’s Eames series paper for an excellent texture that mimics and old-school notebook. The internal pages are printed on a heavy uncoated stock with metallic silver and black contrasting with a bright spot color, depending on the type of course.