Date: February 2011 | Agency: Version-X Design

Packaging for I.C.O.N.’s new India sub-line needed to feel sleek and contemporary like the main line, but also needed to have a look, feel and personality of its own. The India packaging showcases the warm, rich colors and texture of the country. Each box features a rich reddish brown and bright shiny metallic gold. Intricate patterns and lines create contemporary textures.