Date: July 2010 | Agency: Version-X Design

After a complete re-brand and retooling of their products, I.C.O.N. needed a way to showcase all of that new packaging to existing and potential new customers. Three different kits were designed – one to show off care products (shampoos, conditioners, etc.), one to show off stylers (pomades, sprays, gels) and a third that was a mix of the two. Each kit was designed to be sturdy and re-usable. The box structure is custom-printed e-flute corrugated board of a shell and a drawer. The products slide out and can be pushed back in for storage. Each kit has a handle for portability or can be stored at the stylist station for easy access to each product.