Date: July 2007 | Agency: Art Center College of Design

Concept packaging for men’s underwear line designed for the average male consumer. These products would targeted to mass market retailers like Target, Wal-Mart, etc. with the idea of creating a higher-end men’s underwear brand for the average guy. Each cut or style is coded with a unique color and large typefaces clearly indicate size and details. These boxes were designed with sustainability and re-use in mind. Each box would be constructed of recycled chipboard with corn-based plastic windows to show the product. The colored graphic bands are removable and the quietly-branded remaining box could be re-used to store household items. The back side of each graphic band offers up suggestions for re-use (storing hardware in the garage, small kitchen hardware, etc.).